Which one should my business invest in?
The short answer is BOTH. It’s always better to have an integrated approach to marketing with both functions working towards the same goals. We get it though, small business budgets don’t always stretch that thin. In that case, a pretty compelling data point to consider is that on average Google Search brings in 10X the amount of paying customers than Instagram.
Surprising, huh? But if you think about it, it really shouldn’t be. Ask yourself, if you’ve ever ran to Instagram when you had a plumbing emergency, or pizza craving that just woudn’’t quit. Chances are, the answer is, no. Social can be good for getting a message out or organically engaging with fans you’ve already won over, but in terms of showing up to potentially new customers who are ready to buy in that moment, Google SEO is much more effective at serving that purpose.
But don’t take it from us, here’s the founder of Owner.com with a case study quite tough to ignore.
Let’s Recap, Shall We
Review site leads offer…
Which leads to…
Local Audience Focus:
While social media has a global reach, local SEO ensures your marketing efforts are focused on potential customers within your vicinity. This targeted approach means your resources are spent reaching individuals who are more likely to visit your business.
Higher Visibility:
Appear at the top of local search results, making it easier for customers to find you.
Buyer Intent:
Local SEO targets customers with high buyer intent. These are individuals actively searching for services or products in your area, making them more likely to convert into paying customers.
Increased Trust:
Positive reviews build credibility and encourage more customers to choose your business.
Higher ROI:
Local SEO can generate up to 10 times the ROI compared to social media, attracting more paying customers who are actively searching for your services.
